IT investment and m-commerce adoption

This study investigates the relationships among the three dimensions of perceived strategic value of m-commerce (operational support, managerial productivity, and strategic decision aids), the antecedents of m-commerce (organizational readiness, external context, and m-commerce competence), and m-commerce adoption. The present study further examines a mediation model in which all three dimensions of perceived strategic value of m-commerce affect m-commerce adoption through IT investment. An online survey questionnaire was adopted to test the validity of this research and the hypotheses. Data were collected from 178 Chinese family businesses via snowball sampling. The results show that all three dimensions of perceived strategic value of m-commerce (operational support, managerial productivity, and strategic decision aids) are positively connected to m-commerce adoption. Also, it was found that IT investment partially or fully mediates the relationship between all these dimensions of perceived strategic value of m-commerce and m-commerce adoption. This study enhances owners’ and managers’ understanding of the relationships among perceived strategic value of m-commerce, IT investment, antecedents of m-commerce, and m-commerce adoption, thereby contributing to future adoption.

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